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The short listed entrants are:
Answers Training
CEVA Showfreight
DB Systems
Losberger UK
Stanco Exhibitions (a member of the Opex Group)
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Editorial comment: “Answers Training transcended language and cultural boundaries to deliver training which helped to achieve the clients objectives.”
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The client is the most profitable pharmaceutical company, LEO Pharma, of Denmark, which attends a large number of events across the world. They were a key sponsor at a medical convention in Argentina and had 30 staff from 20 different countries. They had a large stand, 330sqm with well planned activities including a golf simulator, quizzes and interactive areas.
What are the clients special requirements?
The brief was to build a temporary team of non-native speakers, furnish them with confidence and skills to ensure effective manning of their Silver Sponsor stand by developing a training programme focusing on key people development skills.
How did you approach the task?
For two days in advance of the event, we held a teambuilding workshop to break down cultural and language barriers and formed them into three teams. Classroom based, experiential and social events were planned. We outlined best practice in manning a stand, assigned roles to everyone and capitalised on language and knowledge skills. Roleplays featured heavily to address every eventuality.
How did you exceed expectations?
For the first two days of the event we observed, monitored and photographed each of the teams in action and held a debriefing session after each three hour ‘shift’. All good examples were highlighted and praised and bad examples eradicated. We could also swap examples of best practice across all the team so the most successful approaches were communicated and then utilised by all the teams in future shifts.
How effective were the services you provided?
Stand behaviour was exemplary and the client was satisfied that this approach maximised every opportunity.
What they said
"At international exhibitions, LEO Pharma always collect a team of highly skilled and successful sales reps from the different affiliates to man the stand. Being at their own ground they know all about customer attitudes etc., but when it comes to the international fields we need to train and adjust before letting the team meet the international key opinion leaders.
"To optimise this training we contracted with the Answers Group and Simon Naudi to facilitate and train our sales team, both at a European congress in Vienna and a World congress in Argentina, and we had very positive feedback from the sales people. They felt that Simon took them through customer perceptual and behavioural issues in a new and different way, which kick-started the congress work."
-Mr. Per Kragh, portfolio manager, Dermatology |
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Editorial comment: “The item is tracked from shipment to delivery on-site plus specially constructed dedicated warehouse space.”
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CEVA Showfreight is the official freight forwarder for IBC at the Amsterdam RAI.
The company won the account over 20 years ago and has grown with the show, from its humble beginnings at The Brighton Metropole with just over 40 exhibitors to the major international event it is today. IBC now fills the entire RAI Centre to capacity with over 1,400 exhibiting companies.
Client’s special requirements and criteria for success
• Successful and safe movement of deliveries
• On time delivery at each and every stand
• Efficient and safe build up and breakdown of show, monitoring all movement of equipment
• Successful handling of security issues faced by high volumes of extremely valuable equipment
• Maintaining clear aisles
• Effecting clear and precise channels of communication and accurate documentation
• Quality customer service and competitive pricing
• The ability to handle huge volumes of deliveries in extremely short spaces of time
How did you approach the task?
The successful management of the complicated logistics requirements of this 100,000 gross sqm show relies on CEVA Showfreight’s tailored systems, all developed especially for the organisers of IBC.
• The application of ‘Showmate’, CEVA Showfreight’s online management system, which monitors shipments from dispatch to delivery
• The construction of six De Boers structures totaling 2,600 sqm of warehouse space
• Over 50 staff are on site, most with over 10 years’ experience of the show and some with 20 years
• Each of the 14 halls are allocated a CEVA Lead-man responsible for goods in and out of their hall
• The requirement that all deliveries are processed by CEVA, including courier and other non CEVA freight deliveries. Only CEVA are authorised to enter the halls which ensures maximum security
• The implementation of high safety standards and daily checks to equipment and systems
• The strict and swift customs import and export clearance procedures. CEVA liaises closely with the Dutch Customs Authorities and uses in-house local knowledge and expertise
How did you exceed expectations?
• CEVA Showfreight was totally responsible for the successful and smooth delivery of goods entering the show, from stand building materials to valuable and delicate broadcasting equipment, encompassing 1,300 individual deliveries (unloading and loading 2,000 vehicles), over 200 inbound air freight deliveries and around 500 courier shipments
• CEVA efficiently implemented and processed all freighting and all lifting for over 1,000 customers during the course of the event
• CEVA provided secure and accessible dedicated warehouse space within the RAI complex to house all deliveries and logistics staff
Confirmation from the client of going above and beyond to provide excellent customer service:
" We look forward to IBC each year; it’s at the end of our season and one of the best and most enjoyable shows. It’s a pleasure to work with the CEVA team. We have got to know them well over the years as we always see the same faces. They are fast, operate efficient systems and work like a well oiled machine for us. For example CEVA saved the day when one of our main shipments was stuck at sea a couple of years ago. Against all odds we were ready for the show opening thanks to CEVA after they pulled out all the stops to speed our delivery from dockside to the RAI.”
-Francois Graton, Autodesk – Trade Show Senior Manager |
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Editorial comment: “The installation of the first screen system at Farnborough answered the brief to provide a real ‘wow’ factor - nice touch!”
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What were the client’s special requirements?
DB Systems’ client, Rapier Group was appointed by BAE Systems to design its exhibition stand at the Farnborough International Airshow 2008. Rapier Group’s special requirement was for DB to provide a unique solution for the BAE exhibition stand that would astound delegates and provide that ‘wow’ factor.
How did you approach the task?
DB Systems is proud of the way it can come up with bespoke solutions to clients needs. In this instance, DB suggested a multi-touch table. This innovative piece of equipment allows multiple users to touch the same screen simultaneously and use a variety of programmes and features to perform numerous operations at one time, such as maximising and minimising windows and being able to ‘drag and drop’ content.
Rapier Group fully supported the idea and asked DB to build a prototype, which could then be presented to BAE Systems for approval. Once the prototype was ready, it was shown to BAE System’s corporate marketing team, which gave its full approval for the design and asked that a fully working table be ready for the show a few weeks later.
DB undertook significant research and development and, working with software developers, produced the first generation multi-touch table, which was the centre-piece of BAE System’s exhibit.
This technology meant a number of users could simultaneously obtain information about BAE Systems, such as product data, animation and video content. The information was quite literally at a user’s fingertips.
How effective were the services you provided?
The multi touch was extremely effective as it certainly provided the ‘wow’ factor that Rapier group had asked for. The timescale for the project was also quite tight, especially given the enormous scope of work that DB was already undertaking at the Farnborough Show.
Despite this, DB were able to commit a team dedicated to the delivery of this unique project, which was delivered on time and without any technical problems.
How did you exceed expectations?
This installation was truly a first and to date, no other company has been able to produce a successful multi touch system that incorporates multi-touch and object recognition. The table at the Farnborough Airshow was certainly the first working version to be displayed in the UK. DB Systems is a leader in this field of engineering and believes this technology has the potential to become as important as a user interface as the simple mouse.
What they said
"Once again, Farnborough International was a huge success for SDD Exhibitions’ clients. I would like to thank the DB Systems team for their excellent contribution to our success at the show, their blend of technical know-how and superior service is a winning combination that ensures our clients receive the best value possible.”
-Dave Sparkes, SDD |
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Editorial comment: “Full scale hospitality pavilion complete with art deco fittings proved a hit with VIP visitors - good job at £475 a ticket! And a five year contract won.”
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Goodwood Revival is the world’s most popular historic motor race meeting and the only event of its kind to be staged in the time capsule of the Fifties and Sixties.
The Revival offers exceptional wheel-to-wheel racing around a classic circuit. Untouched by the modern world, the restored circuit is unchanged from its heyday and great lengths are taken to ensure that everything on site is
exactly as it was. This means that most visitors’ wear appropriate period clothing and no modern vehicles are allowed within the circuit.
What were the client’s special requirements?
Losberger were required to create an art deco themed hospitality pavilion including integrated kitchen and WC’s for their most esteemed visitors. Losberger were given the challenge of creating 12 individual chalets, one restaurant and office all with period features, each lead onto a fully decked balcony raised 1.6m from the ground with scaffold sub frame for optimum views of the race track.
How did you approach the task?
Losberger designed modular interiors to separate each chalet, offering the highest level of comfort. Each chalet was carefully designed and decorated with paint finished column covers and hard panelled leather grain walls forming re-locatable divisions for different party numbers. Rear wall screens incorporated aperture panels for LCD screens and finished with stretch fabric ceilings throughout.
All décor, furniture and colours had to imitate that of the Art Deco period so items were sourced universally including Art Deco fire places, light fittings, mirrors, desks, chairs, paint and candlesticks.
How effective were the services you provided?
Each area created a unique dining experience whereby VIP’s were taken back in time, unable to believe they were inside a temporary structure that could be re-arranged with ease to suit the party size. From each chalet the visitors could step directly onto a fully timber decked terrace covered by a 3.3m annexe to watch the racing in comfort. This offered the best view of the track and along with the interior design, it was the most decadent venue at the event whereby visitors paid upwards of £475.00 per ticket.
How did you exceed expectations?
As a result of our outstanding products, services, interior design and innovation, Losberger were awarded the contract for the next five years. Losberger exceeded the client’s expectations with the exceptional standard of finish, the professional service and achieving over and above what was required to make the Salvadori Pavilion the most impressive venue they and their customers had ever seen. |
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Editorial comment: “Full scale hospitality pavilion complete with art deco fittings proved a hit with VIP visitors - good job at £475 a ticket! And a five year contract won.”
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Client’s special requirements and criteria for success
The London International Horseshow is a high profile public event comprising a shopping village, arena, corporate hospitality boxes and visitor features, plus a range of facilities for the media, horses and riders including an accommodation block for the stable hands.
The event completely fills the whole of Olympia. The organisers’ requirements included high quality customer service, competitive pricing, effecting clear and precise channels of communication, ability to handle a complicated build and facilitating interpretation of the show design into a practical application.
How Stanco Exhibitions approached the task
The successful management relied on Stanco Exhibitions’ detailed and specialised knowledge of the event built up over time. Its unique understanding of the production of the show ensured that absolutely no time was wasted, the build ran efficiently and the event’s construction budget was maximised. Its approach is totally unique compared to other major shows.
The build is bespoke across the board. Senior member of Stancos’ staff were given total and overall responsibility for each areas of the build, they liaised closely and had control of the process at all times. Due to economic pressures the build-up window for the event was reduced from 10 to seven days.
Stanco met this deadline and kept costs down. To begin Stanco co-ordinated and unloaded 10 by 40ft arctic lorries of London International Horse Show stock according to a strict time-table to avoid congestion in Olympia Way. Experience meant that they were in a position to dedicate more planning time to the creative aspects of the show.
Comprehensive stocks of a wide variety of shell scheme options gave the show more visual dimension. Care and attention to detail was meticulous, and the felt finishes and painted panels created a luxurious environment for VIPs and paying guests.
The implementation of high safety standards was uncompromised
and specific materials are re-used for every show for environmental reasons.
Evidence of going above and beyond the remit to provide excellent customer service:
Early every morning, Stanco assigned additional resources to reconfigure the corporate boxes. Stanco’s knowledge of the venue and its experience of the show ensured cost effective, safe and simple solutions were implemented during planning, last minute changes, so exhibitor’s needs were preempted. A dedicated team of expert carpenters liaised with the client direct ensuring even closer liaison and complete understanding of requirements.
In just one day, Stanco built the entire Shopping Village, 4,000 gross sqm, including 243 stands, each complete with a package of light, power and night sheet. The client strongly endorses the fact that Stanco operate very much as a hall management team, with Stanco stand fitters as well as senior staff taking responsibility at every point of the build.
Confirmation from the client of going above and beyond the remit to provide excellent customer service:
"The London International Horse show at Olympia is a very tight jigsaw puzzle which has to fit into a very compact timetable and Stancos team members’ dedication is something we could not do without. The Stanco team is involved in all aspects of the event and the relationship works way beyond Stanco's traditional roles.
"They stay late if necessary and come in early to discuss particular aspects of the construction. Stancos’ Dave Crossey fulfils the function of Stanco show manager for the most important part of the show, The Grand Hall, because of his experience and dedication to the role. The continuity of using Stanco and its staff is invaluable to us.”
-Marisa Beckman, operations manager,
Olympia, The London International Horse Show |
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Most Impressive Visitor Experience
Best Venue Support
Most Impressive Growth of an event
Most Creative use of Space
Most Effective Marketing Campaign
The Green Award
Best Supplier/Contractor Support of an Event
Most Innovative Product or Service for Industry
Most Effective Team
'The One to Watch'
Innovation award
Best Hotel Serving the Exhibition Industry
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