Monday, January 30, 2012
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| If ever there was proof that face-to-face works, ESSA’s recent regional meeting in Winchester provided it. Chris Skeith reports |
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We tried a number of formats |
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ESSA has been running regional drop-in events around the UK for some time and, to be honest, several have not worked as well as we had hoped. We tried a number of formats and on reviewing these had felt we’d be better off focusing on our signature events to get members together. Regional meetings seemed able to engage our members. |
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Ee really opened up our positions on these topics |
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For Whitwam head of events Buz Ross, the regional meeting was far more productive than he had expected.
“I genuinely feel part of a like-minded community that shares strengths and weaknesses and its issues,” he said. “Following a loose agenda of current topics and updates from ESSA, we really opened up our positions on these topics and more, finding we had a lot of common ground. I would happily host another meeting and welcome more members to the discussion.” |
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We were able to share our concerns and realise that these were common for others |
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4D Design director Suzanne Malhotra was also pleased with the openness of the discussion.
“There were two key points for me,” she continued.
“As it says in the old advert, ‘It’s good to talk’, and it was. We were able to share our concerns and realise that these were common for others, which provided reassurance. And because this is a group of like-minded people and companies it provides us with a greater opportunity to influence and change things for the better. |
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It also provides an opportunity to better understand the business of the host company |
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“The support and positive attitude of the ESSA team always re-energises me after these meetings.”
Alfa Displays MD Luke Facey thanked ESSA for organising the regional meeting as another useful service among its growing list of member benefits.
“The small group size made it far easier to discuss the latest news and information from ESSA and of course provide instant feedback on issues we are facing,” he said.
“It was also great to catch up and network with a few local ESSA members – we always find our best stands coming from working in partnership with fellow ESSA members, so would welcome the opportunity to have more of these meetings.”
Paul Richardson of Vivid Ink Public Relations added: “We can all become very focused on our own part of the industry, wrapped up in our own businesses. These meetings are a great opportunity to share good ideas and understand how others have tackled similar situations.
“It also provides an opportunity to better understand the business of the host company, and this leads to new business opportunities.”
So the challenge for ESSA in 2012 is to replicate this success and provide the platform so more members can engage with regional meetings. |
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| Also in Expoabc on the road |
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ESSA: grasping Wi-Fi and event connectivity
Monday, January 16, 2012
ESSA director Chris Skeith brings readers up-to-speed on how the industry is coming to grips with Wi-Fi services at exhibitions. More
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Secret Contractor: Stand design: A tender too many
Monday, January 09, 2012
The Secret Contractor investigates the rise in clients tendering their exhibition work to more suppliers. More
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ESSA: Better business practices
Monday, December 19, 2011
ESSA director Chris Skeith reports on how Toyota’s inspirational business systems inspired attendees at the G50+ Conference More
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Secret Contractor: Beating the bogus benefactors
Monday, December 05, 2011
Cowboys offering free exhibition directory entry: Is there cause for alarm? The Secret Contractor reports More
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ESSA: Wi-Fi: Collaboration to resolve a problem
Monday, November 14, 2011
ESSA director Chris Skeith asks how the industry can tackle one of the most technically complex issues of them all More
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