Pinnacle supports cancer trust

Tuesday, February 21, 2012

Nationwide crewing company Pinnacle Crew has helped a young cancer sufferer to enjoy an adventure holiday.

The company raised sufficient money through crew donations, topped up by management, so that Olivia, 13, could be introduced to skiing and snowboarding on a Caring Cancer Trust Snowkids Holiday in the French Alps following her lengthy treatment for leukaemia.

Caring Cancer Trust’s patrons, Olympic champion Graham Bell, the presenter of BBC’s Ski Sunday, and snowboarding star Jenny Jones (pictured), helped 36 children from six hospitals participating in the holiday.

The aim is to give back to the children their lost confidence and joy of life after near terminal illnesses and debilitating chemotherapy treatment,surgery or both for such cancers as leukaemia, brain tumours and bone cancer.

"Pinnacle was delighted to raise money for this very worth cause, which we decided to support because we feel that this charity is one of the few that offers a direct reward for those less fortunate than ourselves,” said Pinnacle director Mark Mower.

“In addition, many of the staff at Pinnacle are actively involved in sporting challenges as well so this was something close to our hearts. "